Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
Amazon has secured a sublicensing agreement with Viaplay to broadcast 38 English Premier League games per season exclusively in Sweden and Denmark until the end of the 2027/28 season. This arrangement, which began in 2024, enables Prime Video subscribers in these countries to watch Saturday 12:30pm Premier League kick-offs without additional charges. Amazon's acquisition of the Premier League broadcast rights in Denmark and Sweden marks its initial venture into the premium sports rights sector within these nations. The deal expands Amazon's existing sports broadcasting portfolio, which already includes a selection of Premier League games in the UK, UEFA Champions League matches, and other sports rights across various European countries and the United States.
