Nova Broadcasting Group shares Bulgarian rights to the 2022 World Cup with BNT. Over 30 matches have been distributed between Diema, Diema Sport, and the flagship Nova channel. Both the 2022 World Cup opening match and the final are scheduled to air on BNT and Nova-owned networks simultaneously. In an innovative move, Nova launched a 4K network called DIEMA Sport 3 4K to broadcast live World Cup games and studio shows with ultra-HD quality.
