Nordic Entertainment (NENT) Group has acquired Swedish media rights to UEFA European Championship qualifying matches involving Sweden’s men’s national team in a six-year deal. The agreement with UEFA, which was made possible through the CAA Eleven agency, will see NENT covering live Sweden matches on their way to the UEFA Euro tournaments, from 2022 to 2028. The qualifying runs pertain to the Euro 2024 and Euro 2028 qualifiers. All the action will be aired live on TV by NENT-owned Swedish pay-television network TV3 and streamed online through Viaplay.
NENT's networks will show all of Sweden’s matches in the UEFA Nations League in 2022, 2024 and 2026. The broadcaster will also air the country’s live games in the finals of the competition in 2023, 2025 and 2027. The extensive coverage was secured by Nordic Entertainment (NENT) Group in a six-year deal that runs from 2022 till 2028. The agreement was sealed between the broadcaster and UEFA, through the CAA Eleven agency.
Viaplay Group has secured exclusive rights to the UEFA Champions League in Denmark and Sweden for the 2024-2027 cycle. This is part of a major deal struck with UEFA for Europe’s top club competitions covering the Nordic region. In Iceland, Viaplay may share coverage with local broadcaster Sýn. The agreement includes over 200 UEFA Champions League games annually, available to stream online via Viaplay’s direct-to-consumer OTT service and partnerships with major telco and TV operators in Nordic countries.
Viaplay Group holds exclusive UEFA Europa League rights from 2024/2025 to 2026/2027 in Denmark, Finland, Norway and Sweden. The rights also extend to Iceland in non-exclusive terms, as Viaplay’s Europa League coverage is shared with local TV network Sýn. Live UEFA Europa League streaming on Viaplay is available across multiple devices via its apps and several TV partners’ platforms, amounting to hundreds of live matches yearly.
NENT Group has obtained Swedish media rights to FIFA World Cup 2026 qualifying matches involving the Sweden men’s national team. The Nordic broadcast company will show the games on linear TV, and also on its streaming service Viaplay. NENT’s World Cup qualifying deal, which was struck with the CAA Eleven agency, is part of a bigger agreement that includes many other events from 2022 to 2028.
NENT Group has obtained Swedish media rights to FIFA World Cup 2026 qualifying matches involving the Sweden men’s national team. The Nordic broadcast company will show the games on linear TV, and also on its streaming service Viaplay. NENT’s World Cup qualifying deal, which was struck with the CAA Eleven agency, is part of a bigger agreement that includes many other events from 2022 to 2028.
NENT Group has obtained Swedish media rights to FIFA World Cup 2026 qualifying matches involving the Sweden men’s national team. The Nordic broadcast company will show the games on linear TV, and also on its streaming service Viaplay. NENT’s World Cup qualifying deal, which was struck with the CAA Eleven agency, is part of a bigger agreement that includes many other events from 2022 to 2028.
NENT Group has obtained Swedish media rights to FIFA World Cup 2026 qualifying matches involving the Sweden men’s national team. The Nordic broadcast company will show the games on linear TV, and also on its streaming service Viaplay. NENT’s World Cup qualifying deal, which was struck with the CAA Eleven agency, is part of a bigger agreement that includes many other events from 2022 to 2028.
NENT Group has obtained Swedish media rights to FIFA World Cup 2026 qualifying matches involving the Sweden men’s national team. The Nordic broadcast company will show the games on linear TV, and also on its streaming service Viaplay. NENT’s World Cup qualifying deal, which was struck with the CAA Eleven agency, is part of a bigger agreement that includes many other events from 2022 to 2028.
NENT Group has obtained Swedish media rights to FIFA World Cup 2026 qualifying matches involving the Sweden men’s national team. The Nordic broadcast company will show the games on linear TV, and also on its streaming service Viaplay. NENT’s World Cup qualifying deal, which was struck with the CAA Eleven agency, is part of a bigger agreement that includes many other events from 2022 to 2028.
NENT Group has obtained Swedish media rights to FIFA World Cup 2026 qualifying matches involving the Sweden men’s national team. The Nordic broadcast company will show the games on linear TV, and also on its streaming service Viaplay. NENT’s World Cup qualifying deal, which was struck with the CAA Eleven agency, is part of a bigger agreement that includes many other events from 2022 to 2028.
