Nordic Entertainment (NENT) Group’s OTT streaming service has acquired exclusive rights to the annual German Super Cup through 2029 following an extension on a prior four-year deal. The Super Cup will be live-streamed on Viaplay, NENT Group’s OTT service in high definition.
Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
NENT Group will continue to maintain their exclusive rights in Denmark through 2025 as a result of their four-year deal with Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga. Viewers will be able to enjoy many 2. Bundesliga matches over the course of the next four years via Viaplay’s high-def OTT’s live-streaming service, with game-day comments, key match highlights, and analysis all provided in Danish.
NENT Group has retained its Bundesliga rights in the Nordic region until 2025. The broadcast deal extension will see the pan-Nordic broadcaster air over 300 live German Bundesliga matches on its streaming service Viaplay, every season. Many of these Bundesliga games will also be aired live on NENT Group’s linear television networks. At least one Bundesliga match will be shown in Ultra HD format every match week. The agreement also includes pan-Nordic media rights to the German Super Cup, 2. Bundesliga and the Bundesliga relegation playoffs. Additional programming will include expert studio analysis in local languages, and match highlights.
The Nordic Entertainment Group (NENT Group) holds the broadcasting rights for the English Premier League in the Netherlands, Poland, Estonia, Latvia, and Lithuania, following a six-year deal running from 2022 to 2028. In addition to live streaming of all 380 matches per season, the deal includes provisions for match highlights.
Viaplay Group has acquired the media rights to stream the Copa America 2024 live in Denmark, Iceland, the Netherlands, Norway, Poland, and Sweden, offering on-demand access alongside live broadcasts. Viewers in these countries benefit from detailed coverage featuring all matches and highlights, available on Viaplay's platform and app.
