Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels. The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.
Viaplay Group has acquired the rights to air the English Premier League in Poland. This deal, set for six years from 2022 to 2028, grants Viaplay the ability to broadcast two select matches from each round of the Premier League. The agreement comprises live matches and options for viewers to watch highlights of the games. This arrangement expands Viaplay's offerings in Poland, which already boasts several major sports leagues.
NENT Group has retained its Bundesliga rights in the Nordic region until 2025. The broadcast deal extension will see the pan-Nordic broadcaster air over 300 live German Bundesliga matches on its streaming service Viaplay, every season. Many of these Bundesliga games will also be aired live on NENT Group’s linear television networks. At least one Bundesliga match will be shown in Ultra HD format every match week. The agreement also includes pan-Nordic media rights to the German Super Cup, 2. Bundesliga and the Bundesliga relegation playoffs. Additional programming will include expert studio analysis in local languages, and match highlights.
NENT Group will continue to maintain their exclusive rights in Denmark through 2025 as a result of their four-year deal with Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga. Viewers will be able to enjoy many 2. Bundesliga matches over the course of the next four years via Viaplay’s high-def OTT’s live-streaming service, with game-day comments, key match highlights, and analysis all provided in Danish.
Viaplay Group has acquired the media rights to stream the Copa America 2024 live in Denmark, Iceland, the Netherlands, Norway, Poland, and Sweden, offering on-demand access alongside live broadcasts. Viewers in these countries benefit from detailed coverage featuring all matches and highlights, available on Viaplay's platform and app.
Nordic Entertainment’s (NENT Group) and the Confederation of African Football (CAF) have agreed a multi-year broadcast partnership for the African Cup of Nations (AFCON) in Poland. Viaplay, NENT's streaming service covers all 52 games from the 2021 AFCON for subscribers based in Poland, plus offers additional bonus content including pre and post match analysis, goal highlights, and more.
Nordic Entertainment’s (NENT Group) and the Confederation of African Football (CAF) have agreed a multi-year broadcast partnership for the Women's African Cup of Nations in Poland. For the first time, the women's competition is being streamed live on Viaplay, NENT's streaming service.
NENT Group and the CAF have secured a multi-year broadcast arrangement for the CAF Champions League in Poland. This deal sees Viaplay, NENT's streaming service, provide live streaming access for the 2021/22 and 2022/23 editions of the annual competition.
NENT Group and the CAF have signed a multi-year broadcast plan for the TotalEnergies CAF Confederation Cup until 2023 in Poland. The agreement has Viaplay, NENT's streaming service, providing live streaming access for the 2021/22 and 2022/23 iterations of African club football's secondary competition.
